Background
International IT & ITeS Enterprises & MSMEs design and manufacture high-tech solutions & products such as complex radar systems, control centres, data management, comprehensive security systems, decision support systems and situational awareness facilities for End Users like Govt agencies and private organizations, including stationary / portable, vehicle mounted, on-board air and space communication systems and cutting edge solutions for UAV / other high tech products.
Business Case
Global Tech majors aspire to grow globally, in a dynamic and a culturally different market like India, and expand its B2B Capital Product & Service intensive Product Portfolio especially with the National & State Government End-Users. IT & ITeS Enterprises are either new to the Indian Market requiring Business Strategy development & Road-mapping or have initial India Operation Set-ups for months /yrs but experience nil penetration, incur heavy costs due to various factors, incl. tactical & cultural.
APSPL Approach
APSPL’s experts for Market Intelligence, Business Strategy, Stakeholder Management & Procurement Management, besides others, provide necessary support by exploring, mapping and thereafter conducting extensive live research with National & State Govt End-Use Stakeholders possessing competent Financial and Technical Authority across the target Organizational Hierarchy. They help provide critical insights into issues, opportunities, KPIs, procedures, budgets, timeframes et al and action steps to allow APSPL Team to align their efforts to move forward and develop Roadmap to help the IT & ITeS Foreign Partner Business & Products penetration with the End Users.
Outcome
Through extensive onsite interactions and offline data mining and analysis, APSPL not only assists its IT & ITeS Foreign Partners in the goal of Brand Building, Stakeholder Management, Requirement Collection and Product Mapping & Branding with the concerned Private and other End Users, but also interactively and intuitively develops operational and technical Gap Analysis as well as business growth and product pricing insights about the Foreign Partner’s specific Products and Services for their long-term business growth objective decision-making for the Indian Central & State Government End-User Domains especially.